Krispy Kreme UK Apologizes for Advertising ‘KKK Wednesdays’ on Facebook

TIME

Krispy Kreme UK has apologized for a Facebook post this week that advertised a local store’s “Krispy Kreme Klub” meeting as “KKK Wednesdays,” a spokesperson for the donut company told The Guardian.

Because the name is reminiscent of the U.S. white supremacist group, a spokesperson also told the Hull Daily Mail that it plans to change the name of these events — reportedly after-school activities for kids organized by the Hull branch.

The offensive sign has been taken down, but comments are still streaming in on Krispy Kreme UK’s Facebook page.

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